Fampay is India's first neo bank. The target audience is between the age of 11-20 (teenagers) Thus, the design has to be crisp, quirky, fun, attractive yet classy. When I went through the kind of design the brand is using, I found it sleek and minimalistic. Throughout the work, I have kept the brand personality clear in my head and was conscious about it while designing.

Onboarding Screens

While designing these onboarding screens, I intended to keep them more relatable to the target audience. I chose some fun quirky yet minimalistic illustrations to express the idea of each screen.

Card design-

The intention here was to keep the design minimalistic, make something relatable to the target audience, make it look cool, and create a vibe of cool, fun yet luxurious card. The design includes the activities teenagers are involved in at mass. The only thing I had in my mind was that the cardholder should have a sense of pride holding this card.

Packaging for card-

The one thing that stood in my head about the brand is that any teenager who is using this card, first is proud to have his/her first card, and second he/she will be able to stand out among its peers and I found it interesting. Thus, I tried to execute the thought of standing out in the design. Which has to be a match of what's inside the box, i.e the card.